This bachelor’s thesis takes the form of a project, the aim of which is to create a prototype book for a potential Czech market from the author’s text. The theoretical part is devoted to the professional analysis of individual procedures of graphic processing of the publication. The practical part is focused on the processing of the prototype of the book, which took place on the basis of the rules of graphic design, including the marketing plan and subsequent implementation of the book. The issue is a specific target group that is less interested in reading books.
Keywords: author’s text, book prototype, graphic design, promotion.
The bachelor’s thesis takes the form of a real contract from a well-known Czech writer Petr Stančík who writes books for children and adults. Provided by a text from the author, it tells the story of a young girl who has experienced cyberbullying at the internet. The aim of this work is to create illustrations for a detective story and increase interest in books by young readers.
The theoretical part is devoted to the professional analysis of individual procedures of graphic processing of the publication. The practical part is focused on the processing of the printed prototype of the book, which took place on the basis of the rules of graphic design, including the marketing plan and subsequent implementation of the book.
The author of the book will assess the success of the proposed design of the book, in case of its satisfaction, the book can be published in the Czech Republic.
Keywords: Petr Stančík, books for children, author’s text, detective story, cyberbullying at the internet, graphic design, promotion.
This bachelor’s thesis investigates the aesthetics and process of book design and the promotion of readership to a younger audience and culture through a detective story about a young girl who experiences cyberbullying, written by the well-known Czech children and adult book author Petr Stančík.
The theoretical part deals with the individual procedures of graphic editing of books, which include layout, illustrations, typography and typesetting, cover and binding. Furthermore, this part contains an analysis of the market and target groups and an introduction to book marketing. Following the theoretical part, the practical part, which is the project itself, follows. The text provided for visual editing is a detective story about the main heroine Amonita and touches on the topics of cyberbullying on the Internet, the anonymity of users on social networks and the current problems of the young teenage generation. It is written in an unusual form of e-mail dialogue. The basic effort in the visual realization itself was to combine the text with its visual form into a balanced and at the same time attractive unit for the target group. The target group is specific, as it is mainly young people aged between 13 and 15, who are generally less interested in reading books, which was reflected in the final form of processing. A marketing strategy was created for this prototype, which consisted of involving social networks and creating advertising.
Keywords: Petr Stančík, author manuscript, children books, detective stories, cyberbullying, book design, book publishing, book promotion